Khat jo kabhi bheje nahi gaye
We read their verses.
We quote their shayari.
But we rarely pause to ask what it cost them to write so beautifully.
Behind every couplet was a sleepless night.
Behind every nazm, a wound they never confessed.
Majaz drank himself into silence, Jaun quarreled with life until the end, Parveen wrote of intimacy while battling loneliness, Sahir loved Amrita yet never held her, and Manto tore himself open so truth could breathe.
Daak carries imagined letters that step into those silences, what they might have written but never sent.
Each letter is a fragment of their ache, a piece of the burden behind their brilliance.
And perhaps, in their confessions, you may find your own unspoken stories, the ones you never sent, the silences you still carry.
Candles
only 500 boxes will ever exist
Some letters aren’t meant to be sent.
Some scents aren’t meant to fade.
This is for those who live between the lines.
The Box
Daak arrives in a handcrafted sheesham wood box — polished to a soft, vintage finish, built to age with you.
It is not packaging, but an heirloom: a quiet archive meant to sit on your desk, your bookshelf, or beside your letters and diaries.
A box that holds not objects, but unfinished emotions.
The Letters
Inside, you’ll find five imagined letters (A5 size) — not written by the poets themselves, but inspired by their lives, their longings, and the truths they carried. Each one reimagines what they might have said, or what could have been left unsaid:
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Majaz — a letter from his grave, where the poet confesses how alcohol and despair consumed him, and pleads with his readers not to walk the same path.
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Jaun Elia — written in his final years, an apology to his wife for failing as a husband, a restless genius forever at war with himself.
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Parveen Shakir — a letter addressed to her from a woman in 2025, who feels only Parveen’s voice of intimacy and quiet defiance can understand her struggles today.
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Saadat Hasan Manto — written by a man in an asylum who believes he is Manto, calling out desperately to the writer too raw for his own time.
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Sahir & Amrita — not their own words, but an imagined one: a lover writing as if he were Sahir, to a beloved he names Amrita — a love forever incomplete.
Each letter is sealed within its own envelope, carrying a custom-designed stamp.
Two Exclusive Handcrafted Artisanal Attars (6ml each)
Inside Daak, you will find two exclusive handcrafted artisanal attars (6ml each), housed in brass and glass bottles with a traditional glass dip stick, made to feel like heirlooms rather than containers.
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Hijr — the fragrance of Separation: steeped in silence, carrying the loneliness of nights without answers, and the heaviness of love that never returned. A scent that lingers like an unfinished goodbye.
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Visaal — the fragrance of Togetherness: tender, warm, and unending - like the first touch after years apart, like whispers meant only for two. A scent that stays close to the skin, like love refusing to let go.
Each bottle is crafted to be touched, kept, and remembered, as much a keepsake as a scent.
The Keepsakes
Alongside the letters and attars, Daak carries quiet keepsakes — fragments meant to stay with you long after the box is opened:
- 5 Collector’s Postcards — echoes of the letters, to send away or to guard as part of your own secret archive.
- A Hand-Carved Sheesham Pen — carved from wood, made for those who still choose ink over screens, and believe that words feel different when written by hand.
- A Founder’s Note — a personal letter from us to you, not about a product but about why Daak exists at all. An invitation to pause, to remember, and perhaps, to write back someday.
Daak isn’t a product, it’s a keepsake.
A relic. A limited edition archive for those who carry old hearts in a new world.
Edition Note
Only 500 boxes will ever exist.
Handmade, hand-sealed, and never to be restocked.
This is a Pre-Order Release.
Shipping Timeline: As each box is handcrafted, your Daak will be shipped within 3–4 weeks of order.